Learn the key terms of WhatsApp Business, chatbots, artificial intelligence, and automation. A complete glossary explained simply, no jargon.
API? Webhook? NLP? If the world of chatbots and WhatsApp Business ever felt like a foreign language, this glossary is for you. We explain each term in plain English, without technical jargon, so you understand exactly what it means and how it applies to your business.
The WhatsApp Business API is a programming interface that allows medium and large businesses to inte...
Ver integraciónA WhatsApp chatbot is a software program that simulates human conversations within WhatsApp, automat...
Ver integraciónA chatbot is a computer program designed to simulate conversation with human users through text or v...
Ver integraciónConversational AI is a branch of artificial intelligence that enables machines to understand, proces...
Ver integraciónWhatsApp message templates are pre-approved message formats required by Meta that businesses must us...
Ver integraciónClick to WhatsApp Ads are Facebook and Instagram advertising formats that open a direct WhatsApp con...
Ver integraciónThe WhatsApp Business Platform is Meta complete ecosystem of business tools for WhatsApp, including ...
Ver integraciónWhatsApp Interactive Messages are enriched message formats that include buttons, option lists, and q...
Ver integraciónAI for business refers to the application of AI technologies like machine learning, natural language...
Ver integraciónNatural Language Processing (NLP) is a field of artificial intelligence focused on the interaction b...
Ver integraciónMachine learning in chatbots refers to the use of machine learning algorithms that allow bots to imp...
Ver integraciónAutomated responses are messages generated and sent automatically by a system without human interven...
Ver integraciónConversational commerce is the practice of selling products and services through conversations in me...
Ver integraciónAn Intelligent Virtual Assistant (IVA) is an advanced software agent that uses artificial intelligen...
Ver integraciónCustomer Experience (CX) is the total perception a customer has of a brand, formed by every interact...
Ver integraciónLead generation is the process of attracting and capturing contact information from people potential...
Ver integraciónConversion rate is the percentage of users who complete a desired action relative to the total numbe...
Ver integraciónCustomer retention is a company ability to keep existing customers over a period of time, measuring ...
Ver integraciónOmnichannel is a communication strategy that integrates all of a company contact channels in a unifi...
Ver integraciónThe customer journey is the complete path a customer takes from first contact with a brand through p...
Ver integraciónA sales funnel is a model representing the sequential stages a prospect goes through from first cont...
Ver integraciónA CRM is a customer relationship management system that centralizes all contact information, interac...
Ver integraciónMarketing automation is the use of software and technology to execute repetitive marketing tasks aut...
Ver integraciónAn online booking system is a digital platform that allows customers to schedule appointments, slots...
Ver integraciónAppointment scheduling software is a digital tool that manages professional calendars, enables custo...
Ver integraciónThe no-show rate is the percentage of customers who fail to attend their scheduled appointments with...
Ver integraciónCalendar synchronization is the process of connecting and keeping multiple calendar systems updated ...
Ver integraciónAn abandoned cart occurs when a customer adds products to their shopping cart in an online store but...
Ver integraciónA product catalog is an organized collection of all items or services a business offers, including d...
Ver integraciónCheckout optimization is the process of improving the final purchase stage to reduce abandonment, si...
Ver integraciónSocial commerce is the integration of e-commerce with social networks and messaging platforms, allow...
Ver integraciónConversational selling is a sales technique that uses real-time dialogues through messaging channels...
Ver integraciónAn API integration is the connection between two or more software systems through their Application ...
Ver integraciónA webhook is an HTTP communication mechanism that allows one application to automatically send data ...
Ver integraciónMeta Cloud API is the cloud-hosted version of the WhatsApp Business API provided directly by Meta, e...
Ver integraciónEnd-to-end encryption (E2EE) is a security method where messages are encrypted on the sender device ...
Ver integraciónA bot framework is a set of software tools, libraries, and conventions that provide a base structure...
Ver integraciónFunction calling is a capability of language models that allows them to identify when a user request...
Ver integraciónPrompt engineering is the discipline of designing, structuring, and optimizing the instructions give...
Ver integraciónThe Responses API is OpenAI interface for sending messages to language models like GPT and receiving...
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