A product catalog is an organized collection of all items or services a business offers, including descriptions, prices, images, and availability, presented in a way that facilitates browsing and purchasing.
In conversational commerce, the product catalog integrates directly into messaging platforms. WhatsApp Business allows displaying a native catalog within the app, and through the API you can send single or multi-product messages. In Tecca, the catalog is configured as part of the assistant knowledge: you load products, prices, and descriptions, and the assistant uses them to answer questions and recommend options within the WhatsApp conversation. Instead of sending customers to browse a website, the assistant acts as an informed first line that knows your offer.
Tecca leverages product catalog to help businesses automate their WhatsApp communications. Our AI-powered platform makes it easy to implement these strategies without any technical knowledge.
Common questions about product catalog
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