Technical

What is Meta Cloud API?

Definition

Meta Cloud API

Meta Cloud API is the cloud-hosted version of the WhatsApp Business API provided directly by Meta, eliminating the need for self-hosted servers and simplifying WhatsApp integration.

Understanding Meta Cloud API

Before Meta Cloud API, businesses needed to self-host the WhatsApp API or use BSP providers with additional costs. Meta Cloud API removed this barrier by offering direct access to Meta infrastructure, with better performance, lower latency, and no server costs. The API supports all message types, template management, interactive messages, and product catalogs. Tecca uses Meta Cloud API as the transport layer for all its WhatsApp bots, ensuring maximum reliability and the latest WhatsApp Business ecosystem features.

How Tecca helps

Meta Cloud API with Tecca

Tecca leverages meta cloud api to help businesses automate their WhatsApp communications. Our AI-powered platform makes it easy to implement these strategies without any technical knowledge.

Related Terms

WhatsApp Business API
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WhatsApp Business Platform
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Webhook
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API Integration
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Where Meta Cloud API Applies

Meta Business Partner
Cifrado end-to-end
Soporte en español

FAQ: Meta Cloud API

Common questions about meta cloud api

Meta Cloud API is hosted by Meta on their servers, requiring no infrastructure from your side. The On-Premises API required you to host Docker containers on your own servers. Meta is deprecating the On-Premises API in favor of Cloud API, which offers easier setup, automatic updates, and better scalability.
The API access itself is free. You pay per conversation: business-initiated conversations have a per-conversation fee that varies by country, while user-initiated conversations that you respond to within 24 hours may have lower costs or be free depending on your region and volume tier.
Create a Meta Business account, set up a WhatsApp Business Account in the Meta Business Manager, register a phone number, and configure your webhook endpoint. Platforms like Tecca handle this entire setup process, letting you focus on configuring your bot rather than managing API infrastructure.
No technical skills needed

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